Time and time again I have gone to the store and tried using multiple coupons for like items and was told 'One coupon per transaction'. I correct the cashier and tell them no, coupon says 'ONE PER PURCHASE' meaning one coupon per one item. They argue and say 'yea same difference'. We go 'round and 'round until a manager comes over and clarifys the meaning. Sometimes they think TRANSACTION AND PURCHASE mean the same thing as well.
Found this article that explains it all. Very interesting!
http://blog.al.com/bargain-mom/2011/01/coupon_limits_difference_betwe.html
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